The social media studio for content, film and growth

Luzern, Zug and Zürich

We come to you, film your work and turn it into reels, photos and a website that bring in your ideal customers.

Selected work

Bella Vista Cosmetics
01 · Hochdorf

Bella Vista Cosmetics

A salon with a full book and a feed that did not show it. Monthly shoot days since 2025.

See the full case study
Sorai Massage and Recovery
02 · Luzern

Sorai Massage & Recovery

Opened with no audience at all. Website and social built from zero.

See the full case study
Weltjugendtag
03 · Schweiz

Weltjugendtag

Six hundred young people, three days of coverage, one person on set.

Case study coming soon
Yogaherz Studio
04 · Zürich

Yogaherz Studio

Classes filling by word of mouth, with nothing online to match.

Case study coming soon
China Retreats
05 · Guangdong

China Retreats

Retreats in China, sold out entirely through organic content.

See the full case study

Sneak peeks

Sorai Massage & RecoverySorai Massage & RecoverySorai Massage & Recovery
Bella Vista CosmeticsBella Vista CosmeticsBella Vista Cosmetics

Every frame on this site was shot by the two of us, on location, in Switzerland.

Websites

Sorai website
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Most people decide what they think of you in the first few seconds. We build the site from scratch so it looks like the business you actually are, and so the person who lands on it knows what to do next.

Every build comes with the booking form, the WhatsApp line and the review requests wired in behind it, because a site that looks good and takes no bookings is just an expensive brochure.

Get in touch

What clients say

  • Sorai Massage & Recovery

    Jela, Owner · Wettingen

    Ich bin wirklich begeistert von der Zusammenarbeit mit Yanira und Toby von Cuesta Studios! Für unser Massagestudio SORAI haben sie die Website umgesetzt und waren auch einen ganzen Tag bei uns vor Ort, um Fotos und Videos zu machen.

    Read the full review

    Das Ergebnis ist wunderschön geworden und trifft genau die Atmosphäre und das Konzept, das ich mir für SORAI vorgestellt habe. Was ich aber fast noch mehr schätze als das Ergebnis, ist die Zusammenarbeit selbst. Ich bin ein sehr detailverliebter Mensch und sicher keine ganz einfache Kundin. Ich sehe Kleinigkeiten, habe genaue Vorstellungen und komme auch immer wieder mit Anpassungswünschen. Nicht ein einziges Mal hatte ich bei Yanira oder Toby das Gefühl, dass sie Kritik oder Änderungswünsche persönlich nehmen. Im Gegenteil: Sie hören zu, denken mit und setzen die Wünsche um. Und wenn wir einmal unterschiedlicher Meinung waren, haben wir gemeinsam eine Lösung gefunden. Genau das ist für mich echte Professionalität. Ich habe leider auch schon andere Erfahrungen gemacht, bei denen Änderungswünsche persönlich genommen oder einfach nicht umgesetzt wurden. Bei Cuesta Studios hatte ich dagegen jederzeit das Gefühl, dass es wirklich um mein Unternehmen und meine Vorstellungen geht. Denn am Ende ist es mein Konzept, und genau das haben die beiden verstanden und mit sehr viel Gespür umgesetzt. Auch finanziell war alles von Anfang an transparent. Klare Preise, klare Absprachen und keine unangenehmen Überraschungen. Besonders erwähnen möchte ich auch Yanira. Wir hatten eine schwierige Situation im Bereich Social Media, mit der wir bisher kaum Erfahrung hatten. Sie hat sich Zeit genommen, uns alles zu erklären, und uns mit wirklich wertvollen Tipps unterstützt. Das ging für mich weit über die eigentliche Gestaltung hinaus. Ich bin mit dem Ergebnis und vor allem mit der Art, wie Yanira und Toby arbeiten, unglaublich zufrieden. Wer Menschen sucht, die nicht nur kreativ sind, sondern auch zuhören, mitdenken, Kritik professionell aufnehmen und die Vorstellungen ihrer Kunden ernst nehmen, ist bei Cuesta Studios richtig. Ich kann die beiden wirklich von Herzen weiterempfehlen. Vielen Dank euch beiden!

    Brand identityWeb designReelsPhotographySocial management
  • Bella Vista Cosmetics

    Paola Carabantes, Owner · Hochdorf

    Die Zusammenarbeit mit Toby und Yanira von Cuesta Studios war wirklich super, und ich bin so froh, dass ich mich bei ihnen gemeldet habe. Ich führe meinen Salon allein, und neben den Behandlungen blieb nie viel Zeit für Social Media.

    Read the full review

    Wenn ich es doch versucht habe, habe ich einfach irgendetwas gepostet, und das hat nichts gebracht. Sie haben so viel für mich gemacht, zum Beispiel meine wunderschöne Website und meine Social-Media-Kanäle, aber am meisten geschätzt habe ich ihre Geduld und dass sie mir immer Sicherheit gegeben haben. Ich hatte grosse Angst, dass die Werbung keine neuen Kundinnen bringt, weil ich es früher schon ein paar Mal selbst probiert hatte und nie etwas dabei herausgekommen ist. Sie haben sich Zeit genommen und mir genau erklärt, warum sie was machen und wie das neue Kundinnen bringt. Das hat mich sehr beruhigt. Nachdem die Werbung auf Instagram und Facebook online war, kamen schon in der ersten Woche die ersten neuen Kundinnen. Das war einfach toll, und meine Zweifel waren sofort weg. Wenn du ein Marketingstudio suchst und dir bei dem Ganzen etwas mulmig ist, bist du bei Cuesta Studios genau richtig. Vielen Dank euch beiden für alles, was ihr für Bella Vista gemacht habt!

    Web designContent pillarsReelsPhotographySocial managementBrand designMeta ads
  • Washing Car Mode

    Chris, Owner · Hong Kong

    Working with Cuesta Studios has been the best decision for my business. I used to answer every customer message myself, sometimes late at night, and it got very draining. It is usually the same questions and I had to answer over 30 messages from customers every day as my business is open 7 days a week.

    Read the full review

    After a marketing and business consultation with Toby and Yanira, we worked out a way to get double the customers for my car wash business, which also doubled my business revenue. But most importantly, Toby helped me automate all the customer enquiries and now I only contact customers myself when needed, which is usually a few times a month. They also set it up so every customer gets asked for a Google review automatically after their wash. Our reviews went up a lot and now more new customers find us on Google. My customers are happy with the fast response and I am happy because I don’t have to answer the same questions every day. Thanks a bunch guys

    Business consultingWhatsApp automationBooking botOnline bookingBooking remindersCustomer reactivationGoogle reviewsPromo graphics

Feed rebuilds

Bella Vista feed after
Bella Vista feed before
BeforeAfter
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Instagram feed

Also worked with

Omnilex

Legal AI workspace in Zürich. We set the marketing strategy, including a legal blog written so that AI assistants recommend Omnilex when people ask them legal questions.
Read moreWe built their first ad campaigns from scratch: LinkedIn in English, German, French and Italian, and Google Search in German and English, with conversion tracking that follows each click through to a booked demo. We also designed the post graphics and the LinkedIn banners, and wrote the marketing posts the team published over the weeks that followed.
B2B · Content & positioning

Washing Car Mode

Hand car wash in Hong Kong, open seven days a week, where the owner was answering more than thirty customer messages a day himself. We started with a business and marketing consultation that set out how to bring in more customers and take the enquiries off his hands.
Read moreWe then built a WhatsApp booking bot that answers the questions, takes bookings in an online calendar and sends the reminders, so he only steps in when a customer needs him. Every customer is asked for a Google review automatically after their wash, past customers receive win-back messages, and we designed the graphics for his offers on Instagram.
Local business · Automation & consulting

What we do

Tell us what you are working with and we come back with a price, usually the same working day.

Social media management

We plan it, film it, cut it, caption it and post it. One shoot day covers the month, and you approve a calendar rather than chasing us for posts.

  • Content plan built around your calendar
  • One shoot day a month, on site
  • 15 to 25 posts and reels
  • Captions and scheduling in German or English
  • Monthly review of what actually moved

Organic growth and influencer

The reels and photography that do the growing, and the two of us in front of the camera when that is what the content needs.

  • Reels built for reach, not for the feed alone
  • Photography from the same shoot day
  • We appear in the content where it helps
  • Trends and formats tested every month
  • Comments and DMs handled

Rank top three on Google

When someone searches your trade in your local area, three businesses show on the map. We do the work that decides who they are, then keep you there month after month.

  • Google Business Profile set up properly, once
  • New reviews every month, every one answered
  • Fresh photos and posts, from your clients and our shoots
  • Listed the same way in every Swiss directory
  • SEO, AEO and ChatGPT compatibility 
  • Calls and route requests reported monthly

Google and Meta ads

Paid campaigns on Google, Instagram and Facebook, with the creative made in the same shoot as everything else.

  • Campaign build and budget management
  • Ad creative produced monthly
  • Audience and creative testing
  • Conversion tracking that actually fires
  • Your ad accounts stay in your name

Websites and bookings

A site built to turn a visitor into a booking, with the forms, the WhatsApp line and the review requests wired in behind it.

  • Designed and built from scratch
  • Booking and enquiry forms
  • WhatsApp, email and SMS follow-up
  • Google Business Profile set up
  • Review requests sent automatically

Something else

Something bigger, or not on this list at all. Tell us what you are trying to do and we will give you a straight answer on whether we are the right people for it. If we are not, we usually know who is.

  • Launches, rebrands and openings
  • Events filmed over several days
  • Campaigns across several channels
  • A straight answer if it is not for us

Who you're partnering with

Two people, and both of us are on every job. Yanira runs the brand, the creative direction and the social strategy, and she is the one directing and shooting on the day. Toby runs the marketing strategy, the lead generation, the paid side and the websites. Nothing is handed to an account manager and nothing is farmed out.

Toby Ubajaka

Toby Ubajaka

Co-founder & Strategy Director

Yanira Cuesta

Yanira Cuesta

Co-founder & Creative Director

Based in Luzern

Cuesta Studios is a two-person social media studio in Luzern, working with local businesses across Luzern, Zug, Zürich, Basel and Bern. Salons, clinics, studios, gyms, restaurants, schools, trades and law firms, alongside brands and events further afield. We film on site, which is why most of our clients are within an hour or two of the studio, and why the content looks like the place rather than like stock. We work in German and English, and everything we write, from captions to website copy to ads, is produced in whichever language your customers actually use.

Read the insights

Questions we get asked

It depends on how many channels you run and how often we film. Ongoing social starts at CHF 1,400 a month, and the figure moves with how many channels you run and how many shoot days you need. A website is a fixed project price agreed before we start, so nothing changes halfway through the build.

Most small service businesses land between CHF 2,900 and CHF 9,400 depending on page count, languages, and whether booking and tracking are included. We quote the exact figure after a short call and it does not change once signed.

We come and film. You get a shoot day where we capture the whole month, then we cut, caption and schedule it. You are not asked to film anything on your phone in between.

Yes, all of it. Every file we shoot is yours with full usage rights, and your Instagram, TikTok, Google and ad accounts stay in your name. We work through access, not ownership, so nothing is locked to us if we stop working together.

For a local business with a physical door, a salon, clinic, yoga or fitness studio, gym, restaurant, school or practice, Instagram still brings more bookings in Switzerland because the local audience and the map listing sit side by side. TikTok is worth adding when you want reach beyond your canton. The same footage covers both, so it is rarely either or.

Most schools still market the way they did twenty years ago, with a prospectus, an open day and a photo of the building, and that no longer reaches a family who decides on a phone. What works now is showing the place as it actually is during a normal week: students in lessons, on trips, in rehearsals and on the pitch, so a child can picture themselves there. The strongest material is people talking on camera. Former students saying which university they went on to and what the school did for them, because a prospective student watches that and believes it could be them. Parents saying why they chose you and what changed, because that is who the other parents trust. Teachers talking about their subject, because a family is really choosing the adults who will spend the day with their child. We film all of it on site around your timetable, and handle the consent and image-rights paperwork so you keep a clear record of who agreed to appear.

Both. Captions, website copy and ads are written in German or English, or both side by side. Shoot days run in whichever language your team is comfortable with.

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